TikTok for Business is increasingly a reality, you can use TikTok advertising or organic content to promote your brand.
If your company is targeting centennials, TikTok can be a very interesting platform to promote your brand, whether it’s creating your own content, working with influencers or launching a paid advertising campaign. We tell you how.
Create organic content
Do you want to start promoting your company on TikTok, but don’t know where to start? Write down these tips for organic content:
Find out if here is your buyer person
Remember that it is a social network formed mainly by centennials and they are the most active, although according to data from Globalwebindex in 2019, 41% of tiktokers are between 16 and 24 years old. This means that there is also a good representation of millennials, surely also accounts from other generations or company profiles.
Pamper yourself with the platform
We’ve all seen a brand go into a new net and screw up. To avoid this, it is essential that you and your team spend some time getting acquainted with the platform. TikTok is a very fun and informal network, based mostly on playback videos of popular songs, but it is becoming more and more diversified in its content. How do you think you could integrate your brand into this kind of content?
Create fun content
One of the keys to TikTok is spontaneity, so you don’t need to create super-sophisticated videos. Take note of brands like Lush, which makes fun demonstrations of their products with background music.
Create challenges
We are very much associated with young people being given the “chewed” stuff because they want it all to be easy, when it is not true, and with this social network it shows. Here young people are waiting to be challenged to show how creative they can be.
Launch a challenge with hashtag
The hashtag challenges (you can do this organically or with advertising) are based on encouraging TikTok users to create or recreate content using your branded hashtag. For example, the US restaurant chain Chipotle achieved a great success with the #GuacDance hashtag to promote their “guacamole day”. If you encourage influencers to use your hashtag challenge it will spread faster and tiktokers will be encouraged to generate derivative content.
Do not directly promote your brand, product or service
Tiktokers don’t like publicity. They are still not used to it and it is rejected, although from July 2020 in Spain you can create self-service advertising accounts and paid brand promotion will be more and more common. But, to adapt to this reality, be original and make them reach you in indirect ways and offering value to the user. For example, the @Letsspeakenglish account is focused on giving English lessons of less than 60 seconds in its organic content. In fact, behind it there is a school based in Santander, Spain. Whoever arrives at the profile section can read it and if they are interested, they can then go to the website and see the training services. In three clicks the user goes from seeing a fun and educational content to your company.
Create 15-second content
If you’re just starting out, we recommend that you create videos of only 15 seconds or less. Why? Because according to a good video marketing strategy, users don’t know you at first, so they will spend little of their precious time watching you, only paying more attention to you when they get to know you. So if you want to generate community, start by not spending more than 15 seconds with your videos. Later, when you have several followers, start creating longer videos of up to 60 seconds.
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